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As of March 2025

Once a pioneer, always a pioneer.


Climate change and its consequences are not fair. They threaten coffee cultivation worldwide—and with it, the livelihood of the people who grow coffee. At Café Intención, we have always believed that coffee is only truly good if it is fair for everyone. That’s why we are taking on this new challenge. We will do everything we can to ensure sustainable and fair coffee cultivation in the long term.
How are we taking action? By planting shade trees together with coffee farmers on-site.

 
 

Our
project approach:

 

By 2050, 50% of coffee-growing areas could be lost due to the effects of climate change.
To counter this, we are actively involved on-site with our holistic approach.

Adapting coffee cultivation to climate change!

Together with our coffee cooperatives, our first step is to plant shade trees.

We know our coffee farmers!

We source all Arabica coffee for all Café Intención products from the cooperatives involved in the project.

Taking action together!

We want to give our consumers and customers the opportunity to make a direct impact through their purchasing choices. The initiative 1 package = 1 shade tree applies to Honduras and Peru single-origin coffees in retail, as well as the double-certified 1,000 g packs of Café Crème and Espresso Intensivo in the hospitality sector.

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Find out why shade trees are a great idea, where they are planted, how the project is progressing, and who is supporting us.

Why shade-
trees help

 
Schattenbäume

Coffee Plants Are Shade-Loving Plants

Shade trees are essential for coffee plants. They are very sensitive to temperature and experience stress when the environment is too hot and dry. This also makes them more susceptible to pests and diseases.

 

Wind, Weather, and Biodiversity

Shade lowers temperatures on the coffee farm and sustainably improves the microclimate. Additionally, depending on the tree species, the trees protect the plants from wind and the soil from erosion - while also increasing biodiversity.

 

Additional Income

With some tree species, coffee farmers can even harvest fruits, providing them with extra income to supplement their earnings.

 

Shade and protection from high temperatures

Protection from extreme weather events and erosion

Improvement of soil quality and nutrients

Additional income source for coffee farmers*

Biodiversity/
Species diversity**

*In the cooperatives, various tree species are planted, each offering different benefits.
**Depending on the tree species

Everything from one source:
our nurseries

 

Some of our project cooperatives have established their own nurseries to grow future shade trees themselves.
This way, they can decide which species to plant and prioritize native species, such as fruit trees. But one thing they all have in common: they provide plenty of shade!

Baumschule Einschulung
 

The
Training

 

Most shade trees spend the first six months of their lives in a nursery, growing steadily.

Baumschule Kaffeefeld
 

On to the
coffee farm

 

The timing for planting seedlings depends on the rainy season. In Honduras, planting can take place from May to October, and in Peru, from November to May.

Baumschule Arbeit
 

To
Work

 

Some tree species grow faster than others. However, depending on the climate, species, and care, the shade trees are ready to provide plenty of shade after three to five years.

 

„That is our contribution to making coffee cultivation future-proof.”

 

Philipp Guht, Board Member Sales & Marketing, J.J. Darboven

The homeland
of our single-origin coffees

 

The excellent coffees of Café Intención mainly come from various growing regions in Peru and Honduras. Since one is located north of the equator and the other south, we benefit from a harvest in the summer and one in the winter, ensuring we always have access to fresh coffee beans.

The seven coffee cooperatives


In Peru and Honduras, coffee farmers have joined together in cooperatives, pursuing not only fair pay but also the social development of their respective regions and sustainable farming practices. For our shade tree project, we have partnered with seven Fairtrade-certified cooperatives, from whose production we already source 100% of the Arabica coffee. Together with our local partners, we are securing the future of coffee cultivation and planting trees - one for every package sold.*

*Applies to the single-origin coffees from Honduras and Peru in retail and the 1,000g packs of Café Crème and Espresso Intensivo from the hospitality range.

Transparency builds trust:
the right support on-site

 
Those who want to make a change can use support.

That’s why Fairtrade Germany helps us implement our shade tree project. Fairtrade supports us, for example, with comprehensive on-site reporting - providing both you and us with the necessary transparency about our progress.

  
Right where it's needed.

On-site in Peru and Honduras, Fairtrade is represented by the CLAC - a network of Fairtrade-certified producers in Latin America.

The CLAC ensures that coffee farmers are involved in all important decisions and supports the cooperatives with advice and assistance in carrying out the project.

  

Sustainability is not a trend for us, but a fundamental requirement.”

 

Simone Müggenburg, Marketing Director J.J. Darboven

Any questions?

 

Who is involved in the shade tree project in Peru and Honduras?

In Peru, a total of 1,958 coffee farmers are participating in the shade tree project, and in Honduras, there are 1,738. A quarter of them are women.

Can I choose which tree is planted?

The final selection of tree species is made jointly by the technical teams of the cooperatives and the team from CLAC involved in the shade tree project. The selection is based on analyses that outline the current shade situation on the coffee farms of the cooperatives.

Key criteria for selection include:
1) Preservation of biodiversity
2) Ecosystem resilience
3) Environmental impact
4) Economic viability
5) Local availability and access
6) Preferences of the coffee farmers
7) Compliance with national laws

So far, the cooperatives have identified the following tree species as interesting based on their expertise, local knowledge, and previous experiences: Tornillo, Cedar, Laurel, Cedrillo, Pine, Erythrina, Grevillea, Inga, Mahogany, Walnut, Eucalyptus, and fruit trees (mainly citrus fruits).

How densely are shade trees planted?

When assessing the current shade situation on the coffee farms, the ideal shade density and corresponding planting density are also determined.
The optimal planting density varies depending on altitude, tree species, and other factors. Typically, about 70 to 156 plants are planted per hectare.

Why own nurseries?

A large portion of the shade trees planted come from purpose-built nurseries. To this end, five cooperatives have established their own nurseries. In the long term, nurseries are the most cost-effective way to produce seedlings and young plants. Additionally, they help preserve native species that are of interest to the cooperatives. They also avoid complications associated with transporting plants from other areas due to poor road conditions.

When are the seedlings planted?

The planting periods in Honduras are from May to October, and in Peru from November to May. These periods may vary and depend on the rainy season. The first planting period in Honduras was from July to October 2024.

How are the seedlings planted?

In the first six months, most of the seedlings grow in nurseries. The planting work is then carried out during the planting seasons by the coffee growers, who are supported and guided by the technical teams of the cooperatives.

When can a seedling provide shade?

The growth time of tree species until they provide sufficient shade varies depending on the species, climate, and care. In general, there are shade trees that can provide significant shade within three to five years.
 
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