Our goal is a world where fairness is as natural as your morning coffee. That’s why we don’t settle for the prevailing standards in the coffee industry from the outset. Instead, we commit ourselves as Fairtrade pioneers to ensuring fair prices and better living conditions in the coffee’s countries of origin.
If you want to create positive change in the world, the best place to start is by taking action yourself, in the words of Erich Kästner: “There is nothing good unless you do it.” That’s why we are ready to make a difference, get to work, and lead with full determination. Especially when it comes to creating a more just community and a sustainable commitment to nature. Fairtrade and organic certifications are just the beginning.
Above all, we want to convince others to join us and inspire them for future actions – whether it’s a cup of our fair organic coffee or a social project in the countries of origin of our products.
Clear plans need clear values. That’s why we, as a company, take our responsibility seriously to our team, partners, cooperatives, coffee fans, and the resources of nature. For this reason, solidarity, transparency, and passion have been essential to us from the very beginning.
Honestly, we don’t care much for all these laurels – unlike coffee beans. We’d rather work on becoming even fairer, more sustainable, and better in the future.