Café Intención, the Fairtrade pioneer from J.J. Darboven, stands not only for exceptional coffee enjoyment but also for sustainability, fairness, and solidarity. Fairtrade is the world’s leading certification system, providing producers with benefits such as a minimum price and a premium.
The Fairtrade minimum price serves as a safety net designed to cover the average production costs of sustainable coffee farming. If the current global market price exceeds the minimum price, producers naturally receive the higher amount.
In addition to the selling price, all producer organizations receive the Fairtrade premium. Through a democratic process, farming families and plantation workers collectively decide how to invest the premium in social, ecological, or economic projects and which goals should be achieved.
„With every pack of Café Intención sold, our Fairtrade premium grows. ”
Simone Müggenburg, Head of Marketing at J.J. Darboven
Use of Fairtrade Premium – The Example of Cooperativa de Servicios Múltiples Cenfrocafe, Peru
For Cenfrocafe, Fairtrade is particularly important due to its impact on environmental protection and social responsibility. The Fairtrade premium provides smallholder coffee farmers with financial security and stability, helping them navigate falling prices and other challenges. Additionally, it enables the development and strengthening of the organization. A portion of the Fairtrade premium is invested in training and technical support for members, leading to more sustainable production processes, lower costs, and higher coffee quality. Among other initiatives, the premium has been used to supply organic fertilizers.
To involve younger generations in the cooperative, Cenfrocafe has been investing in youth-oriented projects since 2008, creating incentives to remain in the coffee industry. The organization also allocates premium funds to a women’s committee that organizes workshops in weaving, sewing, ceramics, and baking. Years ago, for example, a series of printed jute bags was developed to help fund other initiatives.
Cenfrocafe also uses Fairtrade premium funds to strengthen its organizational infrastructure. This has enabled the construction of warehouses, wet mills, and drying facilities, reducing production costs and increasing profitability.
(Image source: Fairtrade Performance Report 2022 by Fairtrade Deutschland)
For more information:
J.J. Darboven GmbH & Co. KG
Ute Lund
Phone: 040 73335-408
Fax: 040 73335-121
E-Mail: [email protected]
Web: www.darboven.com